Just typed jw.net into Google and sure it said, do you mean jw.org? at the top, but after that this site was the first actual site on the list.
Typed it into Yahoo and while jw.org was delivered top of the list, this site was listed second.
Typed it into Dogpile and this site comes out 4th on the list.
Typed it into Lycos and jw.org was top, but this was was next.
Doesn't seem anything conspirtorial here, especially as this site isn't jw.net anyway.